Marketing McGraw Hill 14th Edition PAPERBACK TEXT Roger Kerin Steven Hartley

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Marketing McGraw Hill 14th Edition Roger Kerin Steven Hartley
ISBN-13: 978-1260157727, ISBN-10: 1260157725

Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.